About the Challenge
How do we advertise the gospel?
We advertise the gospel to help all churches from all denominations in an entire city. We do not promote any brand, movement, or church; rather, the advertising is solely for the pure gospel, so that the name of Jesus may be exalted. This is a challenge where we are all investing money in Facebook and Instagram, which will be used to advertise the gospel in a specific city where the churches that collaborate with us are located. All new people interested in meeting Jesus will be redirected to the list of churches that are collaborating with us.
Our strategy has three simple steps:
We advertise the gospel across the entire city.
Our evangelistic videos are circulating on Facebook and Instagram for 40 days.
We invite them to visit Jesus at the churches.
All people who click on the video are redirected to a website like this:
We redirect them to a map of churches.
People can explore the churches on Google Maps to start attending.
Presentation
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Depending on the city, we calculate the population and prepare a budget based on the number of churches in that area that will participate.
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The goal is to reach every single person 7 to 40 times during the 40 days.
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We set the dates when the advertisements will begin.
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We send emails and make phone calls to the churches in the city we are focused on to set up a video call and explain this online evangelism.
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IIn the video call, we explain the budget each church should invest to reach the entire population, how our strategy works, and how it benefits the church.
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The minimum budget a church needs to join the list of churches to which we redirect the advertisement is 40 euros.
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All the money that churches are paying is fully invested in advertising on Facebook and Instagram to benefit them. We are not taking any money to support ourselves.
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If churches want to support us, they will clearly know how to do it.
Production
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We are developing Christian evangelistic videos, strategically designed to be useful for all denominations.
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Our videos are created based on the specific topics relevant to the cities we focus on. Our marketing team conducts thorough research before we begin development.
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Churches can collaborate in this process as well, sending us resources such as actors, audiovisual equipment, and other professionals.
Implementation
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From our library of video advertisements, we choose the 7 best videos that fit the city the best.
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We verify the information of each church on Google Maps and help them improve it.
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We activate the advertisement on the specific date that we coordinate with the churches.
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We provide reports to the churches so they can see the real-time results. They also have the option to give us feedback.
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We unite in prayer once a week via video call during the 40 days, inviting the Holy Spirit to bring conviction to the city, lead people to Jesus, and allow the Holy Spirit to bring revival according to His will.